The simple look of the clean, white lettering imprinted in a royal blue circle of tin stands for the legacy of NIVEA, internationally known for its multipurpose cream but having expanded to include a very large number of skincare products throughout the years. The problem with having such a large pallet of merchandise to offer is keeping the image of the brand as a whole intact, while still projecting the individual characteristics of each cream, milk and shower gel. That’s why Fuse project`s founder, designer and entrepreneur Yves Béhar, was called in to reinterpret the logo and packaging design, while still remaining true to the well known and loved image Nivea has built for itself.
