Ask the oldest person you know if they have heard of Simba and you’d probably get a surprising story from way back when! Simba’s seen some radical changes in South Africa since we first launched our Simba chips in 1957! As amazing as it may sound, this billion Rand company was born out of the vision of an old lady from the eastern Cape, Mrs Greyvenstein. Affectionately known as OumaGreyvenstein, this loveable and caring grandma planted a seed that would one day germinate into a snack empire that spanned all across Africa and became an important part in the world’s biggest snack and beverage company.Her son, Leon, decided to diversify the family business and in 1952 he bumped into Herman Lay, who was responsible for making Lay’s chips. These two started talking and Leon came back to South Africa to start production on Simba chips. It was at this precise moment in time that Simba became a reality. Something that would one day be part of millions of peoples’ happiness every single day!
